Escualo is a fishing vessel in Akumal (Quintana Roo), Mexico. The boat is owned and operated by a gentleman named Francisco. He and a friend offer online reservations, information, tackle, and apparel for the local fisherman as well as visiting tourists along the coast. I was contacted to brand the vessel and produce a logo that could be used on print collateral as well as clothing and accessories. Additionally, I was asked to create capture flags (flags that are flown on a vessel either during or after a catch to notify other fisherman that a fish is on or has been recently caught).