The Hook Nook
Together with uber-talented fiber artist Jessica Carey and an entire team of brilliant designers, I helped brand, package, and promote the latest celebrity designer collaboration for American Crafts. The Hook Nook provides trendy tools and high-quality materials to the maker community while supporting positive mental health at the same time. Branding and packaging needed to feel elegant but edgy and hip as well. Keeping that in mind, we were able to market to a broader audience that included both beginner fiber enthusiasts and seasoned crocheters. An integral element in marketing this collection was the use of aesthetically appealing social media posts and email campaigns.